Cartonajes Boss
Design by
Marta Burgui
Role
Art Direction
Date
2017
Cartonajes Boss es una empresa dedicada a los embalajes de cartón localizada en Álava. Para el diseño del logotipo se evitaron las alusiones a la forma o colores de cartones y cajas, elementos muy recurrentes en las identidades de otras marcas de la competencia. Se conservó el color rojo del logotipo anterior y se elaboró un diseño que juega con el positivo y negativo con una tipografía moderna de palo seco.
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Cartonajes Boss is a company dedicated to the manufacture of cardboard boxes and packaging, based in Álava (Basque Country). We tried to avoid any reference to the color or shape of the cardboard boxes, which are a very recurrent solution into other competing brands image. The original red colour from the old logo was preserved but we made a new design playing with positive and negative spaces accompanied by a modern sans serif typography.
Cartonajes Boss is a company dedicated to the manufacture of cardboard boxes and packaging, based in Álava (Basque Country). We tried to avoid any reference to the color or shape of the cardboard boxes, which are a very recurrent solution into other competing brands image. The original red colour from the old logo was preserved but we made a new design playing with positive and negative spaces accompanied by a modern sans serif typography.
