Client: PASTA&WINE ✴ 2016
Uvarina is a company that produces a unique and special product: wine pasta. We elaborated from naming to the whole identity, print advertising and packaging of the brand.
For the naming of the brand we played with the semantic union of grape and flour, and we created a logo with a dry stick typography that would level the whole by joining the illustrations, of a much more organic character. The resulting image is young, fresh and dynamic, playing with purple and yellow tones in allusion to wine and wheat.