A flor de piel

Out of the blue, Deme came to visit us with a hand-drawn sketch. She told us she was going to fulfill her dream of returning to her childhood village, Mogarraz (Salamanca), arguably the Sierra de Francia’s most emblematic one, for opening her own Coffee & Bread Shop: Tan bonita.

This sketch consisted of some flowers with the bordado serrano‘s features, as she wanted to give a nod to her roots without being too obvious.

Starting from there, we illustrated a bloom we would later use as one of the logo’s pillars, along with a simple typography, elegant and timeless, with smallish serifs, and a cozy and calm color palette.