Client: SANOTE ✴ 2018
We wanted to create a fun image for such a fashionable element as natural juice. However, we wanted to move away from the minimalist and refined aesthetics and give it a touch of humor through the naming: Sanote, Zumitos Healthy.
The illustrations, fresh and dynamic, are also intended to bring the product closer to a younger public, which generally shies away from this type of beverage.
The illustrations, fresh and dynamic, are also intended to bring the product closer to a younger public, which generally shies away from this type of beverage.
A total of four different labels have been developed, each following a tonal range that allows the color to be quickly related to the flavor of the juice.
We chose reusable glass containers that help to conserve the planet, avoiding the massive consumption of plastics and emphasizing the ecological character of the beverage.
A total of four different labels have been developed, each following a tonal range that allows the color to be quickly related to the flavor of the juice.
We chose reusable glass containers that help to conserve the planet, avoiding the massive consumption of plastics and emphasizing the ecological character of the beverage.
