This company is founded on a business model that allows everyone involved to live with dignity and in harmony with the environment, while enhancing community growth and development. In the words of the GHC team, «doing the right thing is paying farmers fairly, with dignity, recognizing the value of their work; it is producing coffee sustainably, allowing people and communities to grow and develop without cost to the environment, investing back into the land and people, making them capable, self-sufficient and equipped with the tools to succeed.»