Client: Las cuatro TTTT 2023
Client: Las cuatro TTTT ✴ 2023
WE DESIGN THE PACKAGING FOR LAS CUATRO TTTT. FRIZZANTE Verdejo WINE PACKAGED FOR A MILLENNIAL AUDIENCE.
An enterprising family contacted us to help them develop the image of their new project, which consisted of marketing a canned white wine aimed at the millennial public. They wanted to relate the image of the wine with their own entrepreneurship when it comes to taking risks, working hard and making new proposals to consumers. The name “Las cuatro TTTT” alludes to the pillars they consider necessary for a good entrepreneurship, which are none other than Work, Tenacity, surrounding oneself with a good Team and projecting one’s Talent.The top character holds the flag with the text We can, whose meaning is both we can and we “can”. The cans also match if stacked vertically, making the illustration infinitely tall.