Client: Asoc. Paseo de las 100 tiendas ✴ 2022
Client: Paseo de las 100 tiendas ✴ 2022
Graphic image for the Paseo de las 100 tiendas, an emblematic commercial area in the city of Logroño.
The Paseo de las 100 tiendas is an emblematic shopping area in the city of Logroño. It needed to renew its logo and previous image to take advantage of the works to improve the area and launch itself again to the public with a new image.
For the association’s logo we designed a 100 made up of circular modules that can be replaced by other simple geometric shapes symbolising the diversity of the shops that make up the area. All these shops together are the ones that make up the 100, making a parallelism of meaning: many small shops of different natures together are the ones that make up the Paseo de las Cien Tiendas.
The logo can always be altered within the permitted forms, as the 100 logo has so much presence and works so well as a brand distinctive that it can be used on its own.
A limited but very wide chromatic range has been used to accompany the logotype and also the illustrations and slogans that accompany the brand in each case. We also design promotional applications such as badges, tote bags and banner or vinyl advertising supports.
It is also a variable sign. As there are many fashion shops in the area, which create seasonal campaigns, the 100 signs can also change their composition to adapt to the different seasons and graphically enhance each campaign.
